PROS AND CONS OF CUSTOM ECOMMERCE WEBSITE DEVELOPMENT EVERY ENTREPRENEUR NEED TO KNOW ABOUT
Having your own website is a critical component of your eCommerce strategy. It is an excellent way to expand your brand, gain loyal customers, gain new insights, and get creative with your marketing. Standard eCommerce websites may not fit your needs, so should you choose custom eCommerce website development services?
1. Reasons why you might want to use custom eCommerce website development
1.1 You can have higher rank results with some search engine
By rebuilding a standard website, you can fully control the website’s HTML, the way the pages are linked, and the structured metadata. A custom-built eCommerce website can give you and your design team an edge in the fight to rank higher on search engines. A standard or default theme, on the other hand, gives you less control over many crucial onsite ranking factors and even runs the risk of hurting your SEO efforts.
Figure 1. Custom eCommerce websites usually have higher ranking results than default one
1.2 You will stand out from the crown
If you have a creative designer, you should choose to use a custom eCommerce website development service. An amazing and different UX/UI experience not only attract your potential customer but also help your business grow loyalty and increase the chance they will use your products (services) again.
1.3 Using custom eCommerce website development gives you more control over your branding
By prioritizing your branding during the design phase (as opposed to simply filling in pre-existing text and image boxes), you can create a user experience that keeps customers thinking of you at every stage of the purchasing process. It improves the customer experience, and since eCommerce shoppers have between 20 and 40 million options, standing out is advantageous to your bottom line. You can prevent market commoditization by creating a super-customized website.
1.4 A wider variety of media is supported by custom website development
Compared to default themes and templates, custom eCommerce website development can support a wider variety of visuals. As an extension of what you can do out of the box with a typical eCommerce platform, you can incorporate rich merchandising features such as GIFs showcasing product features or videos that parallax scroll right into the design of the website. You have to add these features into pre-made boxes when using a theme or preset, which might not be what you had in mind.
A custom-built eCommerce site also enables you to customize interactions across your entire store. Everything can be set up exactly how you want it. The site flows that you prefer can be chosen and custom-coded to suit your needs.
1.5 INTERNATIONAL SALES
Customers all across the world may simply access a new brand. You will locate your audience whether they are in the United Kingdom, South America, or nearby countries. Other companies also provide inexpensive ePacket delivery. This enables you to offer competitive pricing and shipping for your products to a global clientele.
Selling internationally is a fantastic achievement since it enables you to build your brand even more quickly, massively expand your market, and realize benefits well in advance of your local competitors. Also, you might be able to avoid a lot of the hassles related to shipping items across borders.
1.6 SIMPLE ACCESS TO CUSTOMER INFORMATION
The customer’s ability to quickly obtain data for research is one of the finest advantages of e-commerce. Giving postal codes or email addresses to physical stores makes the majority of people uncomfortable. You may obtain your customer’s name, postal address, email address, and phone number while conducting business online. It indicates that you have at least three options for communicating with them and building a rapport. Also, you may persuade them to provide you with their date of birth and respond to marketing questionnaires. If you ask them to create an account, you may be able to get even more information to effectively serve them. Be mindful of the GDPR when approaching any European clients you may have.
1.7 RAPIDLY IDENTIFY BESTSELLERS
Consumers may display their items more easily thanks to ecommerce benefits including the ability to show their best-sellers. Although you can design a physical store to encourage people to buy certain products, it is simpler for a shopper to identify the greatest sellers online than it is to explore several aisles and shelves. You want customers to purchase your best-sellers because they have a track record of success.
Several clientele have previously bought them and are happy with their purchases. You can incorporate adverts for upselling, email marketing, or retargeting that promote fresh products to consumers.
1.8 CUSTOMERS EXPERIENCE LESS INTRUSION
Some people avoid going into physical stores because they don’t like dealing with the staff. Online shopping can be favored by certain customers when learning about a discount or when being questioned when making a purchase because it can be a bit less invasive, which makes it one of the top benefits of an e-commerce website.
If a consumer wishes to get in touch with the business owner, they can do so via Facebook messaging, email, or a live chat option. In exchange, the shop owner may teach the customer care representatives how to efficiently respond to inquiries. When personnel is not available, they could employ a chatbot to point clients toward FAQs and other self-help resources.
2. What are some drawbacks you need to consider about custom eCommerce website development?
2.1 Custom website development often takes longer to create and change
Usually, a web developer must spend at least 350 hours creating a website with custom code. According to real-life situations, it might even take longer. Furthermore, you’ll probably need to collaborate with the original developer if you want to make changes in the future. To do this, they must make time in their schedule to repeat the develop-test-implement process. Or you could find a good custom eCommerce website development to reduce the development time.
2.2 Can reduce web loading time
Custom eCommerce website development allows you to add features that make shopping easier or more appealing to your customers, but there is a cost to this. The greater the amount of code, plugins, and media on your website, the longer it will take to load.
Figure 2. Some additional code can make your custom website become slow and unresponsive
Furthermore, depending on the developer you choose and their skill level, the code for your website may not be optimized. This means that with each click, the site will load more information than is required for the site to function.
2.3 You may not get the latest update in the long run
When working with a single developer, or with poor custom website development, you will not get the latest update about the eCommerce platform, because of the complex of modifications you want to have.
But with reputable custom eCommerce website development, you will have a warranty and lifetime support (if they offer it) so you will not miss out on the latest security patches or latest functionalities.
2.4 NO ONE CAN MAKE A PURCHASE WHEN A SITE IS DOWN
The greatest e-commerce disadvantage is that no one can make a purchase from your business if your website breaks. Because of this, it’s essential to make sure your website is hosted on the appropriate system. For instance, your website is likely to crash if you pay the minimal hosting charge and benefit from a traffic bump from a high conversion ad or a TV shout-out like Shark Tank.
Thankfully, e-commerce systems like Shopify include free hosting as part of their monthly fee, giving you access to some of the best servers available. The pages have only ever been down once in recent memory. Yet, not just e-commerce businesses were impacted. Twitter, Spotify, Soundcloud, and other services were affected by this incident. The dispute was resolved the next day. But, site breakdowns are so uncommon on platforms like Shopify that the corporation is unlikely to create issues.
2.5 CUSTOMERS CAN LACK PATIENCE
A salesman is prepared to answer questions from customers on the spot. The majority of businesses experience a delay in responding to client queries, which is a drawback of online shopping. The majority of customers demand an immediate reaction from businesses on social media. They may grow irate and shop someplace else if you take too long to respond to their message. You must always be online.
You may hire customer care agents who have been trained to satisfy your clients. Alternatively you may collaborate with a chatbot to help customers discover their answers whenever they need them, day or night. Nevertheless, none of these compares to a person who can attend to each customer personally.
Summary
Yes, choosing a custom eCommerce website development brings many potentials and advantages when compared with a default eCommerce website. And to avoid some drawbacks of a custom website, selecting the right agency is key to success.
Source: Internet
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